No one doubts the pull teen/tween culture has on the American dollar, but it looks like this year, everyone is focusing their energy on getting inspired from the winners of the past 25 years. Is nostalgia kicking the butt of originality?
The Breakfast Club was copied in the poster for American Teen, a new documentary about small town high schoolers.
Beverly Hills 90210 is getting a Gossip Girl paint job and will be disturbing parents once again this fall.
And the entertainment biz isn’t the only one revisiting the jewels of yesteryear.
JC Penney’s also appreciates the classic teen film The Breakfast Club and has a new campaign starting modeled after the John Hughes film. Kids are dressed in different styles - just like the jock, brain, criminal, and princess from Shermer High - as they get ready to go back to school.
Sears appraoch to teen history is a little more modern with High School Musical star Vanessa Hudgens as the face of their campaign. Vanessa plays characters dressed in different styles that can be acheived by shopping at Sears. And Sears has incorporated their theme of “arriving” on that first day back at school with www.arrivelounge.com.
It’s going to be exciting to see how all of these “inspired” projects turn out.
