Today was the first day of Sitewire’s 3rd session of Marketing and Media School. The 10-week course helps new Sitewire employees understand the inner workings of the company and the industry as a whole. With a new topic covered every week, attendees will learn about organic search marketing, pay per click marketing, industry research, copywriting, e-mail marketing, testing and reporting, online advertising, media and upcoming trends. Each session will be taught by a Sitewire employee; this is really helpful in getting to know everyone too! The course culminates in each student preparing their own media plan, incorporating everything learned throughout the process.
As was mentioned in today’s session, social media will be a topic covered with greater emphasis than ever before. Although many of us attendees are pretty social media savvy, the course will emphasize the business case for social media – something I can’t wait to learn more about.
As a student this session, I’m excited that Sitewire offers such a course. It gives new employees the chance to learn more about areas of the company and industry that they might otherwise neglect. It also helps establish a “big picture” mentality…all these areas work together to form the end result. Being educated in every area, each person can contribute more effectively to the whole, understanding how their role affects others.
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